Last updated: 14 December, 2015

The importance of power generation in sports broadcasting

sponsoredcontent.jpgSeeing as global sport broadcasting rights are worth an approximate £17 billion, organisers of major events must ensure that worldwide audiences don’t suffer any problems or disruptions in their viewing experience.

However, it isn’t just television audiences that suffer from issues relating to unreliable power generation, as this can impact on the enjoyment of spectators, corporate partners, and VIPs. What’s more, advertisers might not receive the exposure they wanted, while the athletes and competitors themselves are sure to be affected as well.

Therefore, planning and preparing for every eventuality is crucial, which includes having some sort of power generation contingency plan in place. Thankfully, there is a power generation and temperature control solutions provider with a great deal of experience in this field.

Temporary power from Aggreko

Having provided temporary power for the FIFA World Cup 2014, London Olympics 2012, and Asian Games 2010, Aggreko understands that no two events are the same, with each one needing a different solution, regardless of whether it’s a small diesel generator or large power plant.

However, by putting experienced engineers on the ground, Aggreko is on hand to deal with any problems as and when they happen, because the most complicated problems often only happen when the event is in full swing.

Even so, Aggreko also places a big emphasis on planning too, and will attempt to pre-empt any possible issues through their own initiative, but will also prepare by consulting with event organisers on potential problems as early as possible and then deliver flexible power generation solutions.

Sporting event success stories

2014 FIFA World Cup in Brazil – After the successful delivery of temporary power four years earlier in South Africa, Aggreko was selected to provide the same solution for the following 2014 FIFA World Cup in Brazil. Along with temporary broadcasting power, which consisted of television, radio, Internet, and press media for all 64 matches in each of the 12 host cities, Aggreko also provided temperature control services for the International Broadcast Centre (IBC) in Rio de Janeiro.

2012 Olympics in London – The spectacular Opening and Closing Ceremonies at the 2012 Olympics in London wouldn’t have been possible without Aggreko, as it supplied primary power to the Olympic Stadium. The company’s engineers designed and delivered a unique solution, which involved staging temporary power equipment on barges on the River Lea adjacent to the stadium, capable of providing 12 MW of power for both the ceremonies and the international broadcast.

2010 Asian Games in Guangzhou – In order to serve the needs of 16 stadiums, the International Broadcast Centre, and both the opening and closing ceremonies, Aggreko came up with a temporary solution that was able to provide 65 megawatts of power generation. All aspects of the power packages were also catered for, which included design, mobilisation, installation, operation, and maintenance.

So, with experience in providing temporary power generation and temperature control solutions to these events, it is fair to say that Aggreko leads the way in helping worldwide sport broadcasting run as smoothly as possible.